About Us


Custom Benefit Plans, Inc. (CBPI) is a team of insurance professionals dedicated to providing unparalleled service to clients, independent agents and affiliated agencies. We assist with all of your day-to-day challenges so that you can focus on the growth of your business.


To ensure the success of our agents, CBPI provides access to the most cost-competitive products, useful tools and ongoing training, a wealth of industry news updates and insights, and a full staff dedicated to providing friendly and ongoing support.


Our commitment to growth is continually actualized through broker acquisitions, mergers and strategic partnerships that satisfy our agents’ ever-growing insurance needs without ever compromising our commitment to the creation and development of positive, long-lasting business relationships.